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Vanilla ice cream reviews

Last updated: 25 November 2025
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Fact-checked
Checked for accuracy by our qualified fact-checkers and verifiers. Find out more about fact-checking at CHOICE

Our expert panel blind tastes and reviews 25 supermarket vanilla ice creams, from brands including Connoisseur, Haagen-Dazs and Peters, to see which frozen treats taste best.

We included ice creams labelled as vanilla ice cream, or were implied to be ice cream with ice cream imagery, that are available nationally through at least one of the major supermarket chains.

We’ve also partnered with Shop Ethical on this update to show the ratings the Ethical Consumer Group gives to each company.

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