Roses, Favourites and Celebrations – which chocolate box is best?

Which variety box is best for nut lovers or fruit-goo fans? And which one has gone up a whopping 53% in price since 2020

For many, a chocolate variety box is the perfect gift for Christmas, Valentine’s Day, birthdays, Mother’s Day or ‘just because’.

But how do the different brands compare?

We looked at supermarket chocolate variety boxes from Celebrations, Roses and Favourites, and counted and categorised their contents to find out which box is best for caramel lovers, fruit-goo fans, and more. We also compared the results against our last boxed chocolate analysis back in 2020 with some shocking results. 

Plus, we asked our CHOICE audience to vote on the best and worst chocolates in each box – how do they compare with your favourites?

On this page:

• Best chocolate box by flavour
• What we found
• Top of the chocs
• Product details

But how do the different brands compare?

We looked at supermarket chocolate variety boxes from Quality Street, Celebrations, Roses and Favourites, and counted and categorised their contents to find out which box is best for caramel lovers, fruit-goo fans, and more. 

Plus, CHOICE staff vote on the best and worst chocolates in each box – how do they compare with your favourites?

Top of the chocs

We asked our CHOICE audience to tell us their favourite chocolates in a box of Roses, Celebrations and Favourites, with each respondent asked to select their three least and most liked options from each box.

Roses

Celebrations

Top three: Maltesers (49%), Mars and Snickers (48%)
Least popular: Bounty (40%), Galaxy Caramel and Galaxy Chocolate (35%).
“Why does Bounty even exist?” asked one respondent, taking chocolate criticism to existential levels. Another stated more simply that “I just don’t like Bounty.” “It’s just too coconutty. It’s overpowering,” said another. 
“Galaxy is pointless,” someone told us. 
While some derided this selection as underwhelming – “they are just basic chocolates”, one complained – others preferred Celebrations to the other two chocolate boxes because of important omissions.
“Yay, no Turkish Delight!” one said. Another said they preferred this one because it didn’t include fruit flavours. “Celebrations are by far the superior chocolate mix,” one told us.  Others complained that they were too sweet, and one went so far as to describe the contents as “absolutely rubbish”.

Favourites

Top three: Crunchie (47%), Cherry Ripe (40%), Turkish Delight (39%)
Least popular: Caramilk (42%), Turkish Delight (38%), Moro (31%)
Turkish Delight is again in the top three most and least liked options, with one respondent imploring the makers to “Stop trying to make Turkish Delight happen”. Once more, some took the opposing view: “Turkish Delight for the win!” said one enthusiastic fan. 
More than one respondent complained that the chocolates were overly sweet, and a few expressed dissatisfaction with the lack of a dark chocolate option. While the larger, 470g Favourites box contains the classic Old Gold Original dark chocolate, the smaller, 265g box we looked at doesn’t offer this choice.

And the winner of the best box is…

Our survey asked respondents to choose which supermarket chocolate box they’d give as a gift, ignoring price and basing their choice on the contents of each box. The winner, with 46% of the vote, was the Cadbury Favourites. Second was Roses with 40%, and in last place, earning just 16% was Celebrations.

Best chocolate box by flavour

Chocolate flavours can be divisive – someone’s dream treat can be another’s worst nightmare – which is reflected in the results of our survey (see Top of the chocs, above). 

For example, Turkish Delight ranked in the top three favourites in two boxes, but also landed in the bottom three  among those same selections. 

To help you choose the box of chocolates with the highest number of your preferred flavour, in November 2025 we purchased three boxes of each of the three chocolate variety boxes – Celebrations, Roses, and Favourites – and sorted the chocolates into eight categories to provide an average of the number and type of each chocolate in the boxes.

Caramel and toffee

If you love caramel or toffee flavours, opt for a box of Celebrations. It had the highest quota of chocolates containing caramel (46%) and three options to choose from: Mars, Snickers and Galaxy Caramel. 

Next highest was Roses with 22% (Classic Caramel and Caramel Deluxe) followed by Favourites with 19% from the Boost and Moro chocolates. 

Nuts

Prefer nuts with your chocolate? Then reach for a box of Celebrations. Its contents included the nut-laden Picnic, which accounted for 18% of the total. Sharing with someone who can’t eat nuts? Cadbury Roses have the fewest nutty treats with 9%.

Fruit creme

If you go gaga for gooey fruit cremes, a box of Roses is your best option, with more than a quarter of our box (29%) dedicated to fruity centres, including Passionfruit Delights along with Orange and Strawberry Cremes. Neither of the other two boxes contained a fruit-goo chocolate.

Mint

Roses is the only variety box we looked at that had a mint option (Peppermint Creme), but there were only three in each box of 34 chocolates (nine percent).

White chocolate

If white chocolate is your jam, these boxes might not be for you. Neither Roses nor Celebrations contained any white chocolate options. Favourites include the Caramilk, which is caramelised white chocolate, an option that may not please a white chocolate purist. Even then, it only makes up  11% of the total box.  
 

Dark chocolate

Dark chocolate fans should choose the Roses, as 26% of its contents contain a dark-chocolate element. (Warning: two of the fruit creme options are included here, so if you dislike fruit goo you might want to steer clear.) Favourites come second with 11% dark chocolate options in the form of Cherry Ripes.

Coconut

Coconut lovers will want to pick up a box of Celebrations, which is 17% coconut-based chocs, while coconut haters will rejoice that Roses has none at all.

Turkish Delight

If you’re a fan of this controversial option, pick the Cadbury Favourites, which had the highest percentage of Turkish Delight at 11% of the total. In our analysis of the Roses boxes, Turkish Delight made up 9% of the contents. If you’re among those who don’t like it, Celebrations have none at all.

Note: percentages are based on the contents of three boxes/tubs of each brand, all bought in January 2020.

Value for money

Out of the three boxes, Celebrations was the cheapest option by unit price at $4.84 per 100g. Roses and Favourites were very similar to each other, at $5.26 and $5.28 per 100g

We also looked at the actual weight of each box of chocolates versus the claimed weight. All contained more than their claimed weight, with an average extra 18g more in our boxes of Celebration, 16g in the Roses and 12g in the Favourites, though this could be at least partly attributed to the wrappers on the individual chocolates that we left on during weighing.

Paying more for less chocolate: What’s changed since 2020?

Since we last looked at boxed chocolates in 2020 there have been well-publicised issues with shrinkflation, and chocolates are one of the products most commonly affected. In fact, chocolate products have appeared in every shrinkflation investigation we’ve conducted in recent years. 

The size of the boxes for Roses and Favourites have changed since 2020 so we were unable to do a head-to-head comparison but we could look at the unit price and see how that’s changed.

In 2020, we paid $15.50 for a 450g box of Roses. In 2025, we paid $20 for a smaller 380g box. Looking at the price per 100g of chocolate, that’s a huge increase of 53%. 

The Favourites selection we bought in 2020 was $14 for a 373g box. In 2025 $14 is the standard price of a smaller 265g box. That’s a 41% increase in price per 100g.

Celebrations was the only selection box that remained the same size. In 2020, their 320g box cost $12 and in 2025 that had risen to $15.50. That 29% increase was the lowest among the three chocolate box varieties we looked at. 

We also noted changes in the types of chocolates on offer in these selections. Favourites featured fewer dark chocolate, no longer offering the Old Gold in the size we looked at. They had also lost the Dream, Flake (replace by Twirl) and the Caramello (replaced by Caramilk). Roses had fewer nuts, a lot more fruit cremes and less white chocolate. If you were a fan of the White Raspberry, Hazelnut Creme Crisp or Dark Mocha Nougat you’ll be disappointed to learn they’re now gone from the box. Celebrations also contained fewer options containing nuts. 

Another big change is the loss of one much-loved supermarket chocolate box, Quality Street. Unfortunately, this product is no longer available in Australia, as Nestlé confirmed in November that they had decided to stop importing it.

Product details

About our survey: We surveyed our CHOICE audience between 18 and 20 November 2025. We received 191 responses to our survey, and the data in this article is based on these results. 

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Margaret Rafferty

Margaret Rafferty joined CHOICE in 2018 as a Content editor and since then has filled the roles of Commissioning editor, Managing editor and now Editorial consultant. Margaret has written on a wide variety of topics and enjoys making complex subjects easy to understand.  With over 20 years of media experience, Margaret brings a strong storytelling background to CHOICE. She works closely with people across the organisation to help tell stories that make a positive difference to people. Margaret is passionate about uncovering bad practices and helping Australians understand how to avoid falling victim to shonky products and services. Find Margaret on LinkedIn.

Margaret Rafferty joined CHOICE in 2018 as a Content editor and since then has filled the roles of Commissioning editor, Managing editor and now Editorial consultant. Margaret has written on a wide variety of topics and enjoys making complex subjects easy to understand.  With over 20 years of media experience, Margaret brings a strong storytelling background to CHOICE. She works closely with people across the organisation to help tell stories that make a positive difference to people. Margaret is passionate about uncovering bad practices and helping Australians understand how to avoid falling victim to shonky products and services. Find Margaret on LinkedIn.