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Paper towel reviews

Last updated: 27 November 2025
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Checked for accuracy by our qualified fact-checkers and verifiers. Find out more about fact-checking at CHOICE
Rebecca Ciaramidaro Rebecca Ciaramidaro

Our experts have gathered all the kitchen paper towels they could find in national retailers and tested them in our lab to find out which ones:

  • absorb the most liquid
  • are strong and can resist puncturing
  • tear easily at the perforation
  • tear easily when wet.

 

We’ve also partnered with Shop Ethical on this update to show the ratings that the Ethical Consumer Group gives to each company.

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Coles Ultra
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Coles Ultra

Cost per 100 sheets 1.78
Absorption score 86%
Wet tear strength score 70%
Shop Ethical rating F
$3.2
Handee Max
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Handee Max

Cost per 100 sheets 4.4
Absorption score 69%
Wet tear strength score 95%
Shop Ethical rating D
$4.4
Handee Ultra
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Handee Ultra

Cost per 100 sheets 3.21
Absorption score 56%
Wet tear strength score 71%
Shop Ethical rating D
$3.85
Kleenex Viva
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Kleenex Viva

Cost per 100 sheets 2.92
Absorption score 75%
Wet tear strength score 83%
Shop Ethical rating C
$3.5
Quilton Tuffy
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Quilton Tuffy

Cost per 100 sheets 2.39
Absorption score 83%
Wet tear strength score 95%
Shop Ethical rating B
$4.3
iCare Wipex
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iCare Wipex

Cost per 100 sheets 1.46
Absorption score 81%
Wet tear strength score 81%
Shop Ethical rating B
$1.75
Rebecca Ciaramidaro CHOICE content producer
Rebecca Ciaramidaro

Rebecca Ciaramidaro is a Content producer in the Household team at CHOICE. Rebecca writes about a wide range of children's and household products, ranging from cots and strollers to ovens, BBQs, espresso machines and electric blankets. And also grocery items such as nappies, sanitary pads and laundry detergents. Previously at CHOICE, Rebecca worked as a  Test officer in the kitchen lab. Rebecca has a Bachelor of Science (Nutrition and Food) from the University of Western Sydney. Find Rebecca on LinkedIn.

Rebecca Ciaramidaro is a Content producer in the Household team at CHOICE. Rebecca writes about a wide range of children's and household products, ranging from cots and strollers to ovens, BBQs, espresso machines and electric blankets. And also grocery items such as nappies, sanitary pads and laundry detergents. Previously at CHOICE, Rebecca worked as a  Test officer in the kitchen lab. Rebecca has a Bachelor of Science (Nutrition and Food) from the University of Western Sydney. Find Rebecca on LinkedIn.