EOFY best buys: Member exclusive

It’s that wonderful time of year when you start thinking about how much fun it’s going to be to file your tax return.

But fortunately there’s something to take your mind off the looming paperwork: the end of financial year (EOFY) sales.

Retailers are keen to offload their old stock and shoppers are keen to nab a bargain. It’s a win for both parties – as long as your hot deal doesn’t turn out to be a discount disappointment.

There are definitely some EOFY buys that we suggest you avoid, but you can often find sales on products that CHOICE experts rate highly, so if you do your research you can pick up a superior product for a song.

Here are some EOFY sales tips for savvy shoppers to help you get the best deal for your dollar. Plus, exclusively for CHOICE members, we’ll reveal which products are worth your hard-earned money.

If you just want to get straight to the best products, you can jump to the results now.

Smart shopping tips to live by

Before you hit the sales with credit cards blazing, there are some key things to keep in mind. 

1. Expensive doesn’t always mean better

Our product test results regularly disprove the age-old adage that ‘you get what you pay for’. Our experts often see pricey products underperform, while cheaper, lesser-known ones shine. 

That’s why it pays to do your homework and check our reviews. Head to our list of overpriced and underperforming products for further proof of expensive fails.

2. Good brands sometimes make poor products 

It’s another unexpected result our experts see all the time in our tests. A brand can boast some of the best performing products in a category… and some terrible ones too. 

It all depends on the build quality and design of each product, which is why individual product reviews are so vital. 

3. Don’t believe everything you read

Sure, one site is offering 20% off its usual price, but was it more expensive to start with compared to others? 

Before you ‘add to cart’, it’s worth playing the field and sizing up the best deal – and assessing delivery costs and times, too. 

Here’s what you need to know for the 2025 EOFY sales.  

The best from our tests: What to buy in the EOFY sales

We test hundreds of products in our labs each year, so our experts know what’s worth spending your money on.

A CHOICE membership can save you money by helping you avoid overpriced duds and choose the best products for your budget.

If you’re not a member, join CHOICE to access thousands of independent reviews.

Only CHOICE members have access to all our expert, independent tests.

Or if you’re already a CHOICE member, you can see the top-rated products for each category in one easy-to-read rundown below.

---

Pru Engel

Pru Engel is the Audience and engagement editor at CHOICE. Her job is to ensure as many Australians as possible know about the great work we do at CHOICE.  She works closely with our testers and experts to find the gems of information in our data and research that will resonate with Australian consumers and help them make the best decisions, whether they're purchasing an air fryer, looking for a new mattress or trying to find the cheapest car insurance. She also helps to drive meaningful change for consumers by collaborating with our Campaings team on content covering issues such as product safety and scams.  Prior to CHOICE, Pru worked as an editor at many of Australia's leading food and lifestyle titles.  Pru has a Bachelor of Arts in Communication (Journalism) from the University of Technology, Sydney. Find Pru on LinkedIn.

Pru Engel is the Audience and engagement editor at CHOICE. Her job is to ensure as many Australians as possible know about the great work we do at CHOICE.  She works closely with our testers and experts to find the gems of information in our data and research that will resonate with Australian consumers and help them make the best decisions, whether they're purchasing an air fryer, looking for a new mattress or trying to find the cheapest car insurance. She also helps to drive meaningful change for consumers by collaborating with our Campaings team on content covering issues such as product safety and scams.  Prior to CHOICE, Pru worked as an editor at many of Australia's leading food and lifestyle titles.  Pru has a Bachelor of Arts in Communication (Journalism) from the University of Technology, Sydney. Find Pru on LinkedIn.

---

Alice Richard

Alice Richard is a Content creator and marketer. Alice writes on a range of topics, from health insurance to heaters and BBQs to bargain-hunting, always with the aim to help consumers find the best products to buy, and which to avoid. Alice can take vast amounts of data from CHOICE product tests and turn it into content that is easily digestible and fun for readers.  Alice has a Bachelor of Arts from the University of Queensland. LinkedIn

Alice Richard is a Content creator and marketer. Alice writes on a range of topics, from health insurance to heaters and BBQs to bargain-hunting, always with the aim to help consumers find the best products to buy, and which to avoid. Alice can take vast amounts of data from CHOICE product tests and turn it into content that is easily digestible and fun for readers.  Alice has a Bachelor of Arts from the University of Queensland. LinkedIn